“We went from zero to a fully staffed customer success team in eleven weeks. The application quality was consistently high and the integration with Ashby meant our process ran smoothly from the start. We'd have taken five months doing it the old way.”
Background
CloudDesk was scaling from a product-led growth model to an enterprise sales motion. That meant building a customer success function from scratch — a team that would need to be fully remote and distributed across European time zones.
The challenge
CloudDesk had always grown through product-led channels, with a small team of account managers handling expansion. When enterprise deals started coming in at scale, the CRO pushed for a dedicated customer success function — 12 people, across multiple seniority levels, all remote, all within EMEA time zones.
Petra Novak, Director of People, had four months to build this team. With no previous customer success hiring process in place and a demanding timeline, she needed a sourcing channel that would deliver both volume and relevance — and a process that could run efficiently without a large recruiting team behind it.
The approach
CloudDesk posted all 12 roles on Remote Jobster within a single week and connected their Ashby account before the listings went live. The Ashby integration meant that every application — across all 12 listings — was automatically routed to the correct Ashby requisition with no manual sorting required.
Petra structured the process in two waves: six enterprise CS manager roles, followed by six mid-market CS roles. The first wave launched on Remote Jobster and within the first two weeks had generated enough quality applications to schedule 28 first-round interviews across the six roles.
What made the difference
The application quality drove the pace. CloudDesk received 3.2 times more relevant applications per listing compared to their previous job board. Petra attributed this directly to audience fit: "Remote Jobster candidates know they're applying for a remote role, they want it, and most of them have done it before. We didn't have to screen for remote readiness — it was already there."
The offer acceptance rate of 94% across all 12 hires was exceptional by industry standards. Petra noted that candidates who come from a remote-specific job board have already made their decision about remote work before applying — they are not weighing up other office offers simultaneously. This translates directly into fewer late-stage fallouts.
The team was fully staffed in 11 weeks. CloudDesk's new CS function was operational before the end of the quarter, allowing the enterprise sales motion to proceed on schedule.