OKR (Objectives and Key Results)
A goal-setting framework that pairs a qualitative Objective (what you want to achieve) with a set of measurable Key Results (how you will know you've achieved it).
OKRs (Objectives and Key Results) is a popular goal-setting methodology developed at Intel by Andy Grove and later adopted and popularised by Google. An Objective is a clear, inspiring description of what you want to achieve. Key Results are specific, measurable indicators of progress toward that objective — typically 2–5 per objective.
OKRs are typically set quarterly, though some organisations use annual OKRs for strategic goals and quarterly OKRs for execution. They are designed to be ambitious — an OKR considered "on track" at 70% achievement is often seen as healthier than one always completed at 100%, which may indicate goals that were not stretching enough.
For remote and distributed teams, OKRs are especially valuable because they create shared direction and visibility across locations and time zones. When every team member can see how their own goals ladder up to team and company objectives, it builds alignment and autonomy simultaneously — both of which are essential for effective remote work.